Privacy Policy
At Bush Lion Tours, your privacy is important to us. When you use our services, you trust us with your personal data, and we are committed to protecting it.
This Privacy Policy explains what data we collect, why we collect it, what we do with it, and how we handle it. “Bush Lion Tours,” “we,” or “us” all refer to Bush Lion Tours, registered in Tanzania.
Our headquarters are at Liwali St, 25101, Moshi, Kilimanjaro, Tanzania.
Please read this information carefully. If you enquire or book on behalf of others, make sure they know about this Privacy Policy and agree to you providing their data. By giving us your data when enquiring or booking, you agree to its transfer, storage, and processing as needed. We will take all necessary steps to ensure your data is secure and follows this policy. If you do not agree with this policy, we cannot accept your enquiry or booking, and you should not use our websites.
Information We Collect
Personal Data You Provide Us
When you book with us, we may collect your name, address, email, phone number, travel preferences, and other travel details. We may also need your date of birth and passport details. This applies to anyone traveling with you.
Sometimes, we may need more sensitive information, like medical conditions, disabilities, or special dietary requests that might show your religious beliefs. We need this to make sure your travel needs are met.
We collect this information through a secure website where you give us permission to store and use it.
Personal Data We Collect for Legal, Compliance, Regulatory, and Crime Detection and Prevention Purposes
We use your personal data to meet our legal and regulatory obligations. This includes responding to legal claims or orders and protecting our property, rights, and interests, as well as those of others.
We also use your data to prevent and detect crime, such as fraud with online payments. This includes verifying identities, checking credit, and for accounting or audit purposes. If you visit our offices, you may be monitored by CCTV for security. We ensure all these actions comply with the law.
Personal Data We Collect from Third Parties
We collect personal data from third parties you have authorized, like your travel agent, travel companion, travel coordinator, promotion partners, social media, and other websites. We also collect data from people who refer you to our services. We ask these people to confirm that you are okay with us contacting you.
Sensitive Personal Data We Collect
We do not usually ask for sensitive personal data from you or those you book for. However, when we do, we aim to collect and use as little as possible and handle it with care. This information may be shared with third parties who help manage our services, such as wheelchair providers at airports, and other companies involved in your booking or journey. This data may also be transferred internationally.
By providing us with sensitive personal data, you agree that you have given this information voluntarily. You and any traveling passenger consent to us using this data for the reasons it was collected.
Personal Data We Collect When You Are Making a Payment
Depending on how you pay (like credit card, bank transfer, cash), we collect specific personal information. For credit card payments, this may include the cardholder’s name, address, card number, expiry date, and CVC code.
Personal Data We Collect Automatically
When you use our services, we automatically collect certain information, including personal data, about how you use our services:
- Approximate location data based on your IP address.
- Usage details such as when you accessed our services, how long you stayed, and which pages you visited.
- Information about your device, like its operating system and language settings.
- If you’re using a mobile device, data about the type of device and the mobile network you’re using.
How We Use Your Information
We use, store, and process information, including personal data, about you to create tailor-made travel itineraries, for marketing purposes, for data analytics, data profiling, and to improve the quality of our service.
To Create Tailor-Made Travel Itineraries
When creating personalized travel plans, we may use your personal information to:
- Process your booking and send you your itinerary or booking details.
- Keep you informed about any changes to your travel plans, such as flight delays or cancellations.
- Coordinate with airlines, service providers, and travel partners to ensure smooth travel arrangements and minimize disruptions.
- Handle payments, issue refunds, and maintain financial records.
- Customize our services and offers based on your travel history, preferences, and interactions with us.
- Stay in touch with you throughout your journey to provide assistance and updates.
- Share feedback with airlines, hotels, and other partners to improve your travel experience based on your preferences and feedback.
For Marketing Purposes
We may use your personal information to inform you about our products and services that we believe may interest you. This could be based on your preferences, gathered from cookies, inferred from your interactions with us (including on social media), or from market research. We may also inform you about our corporate services that we think are relevant to your professional interests.
We work with social media and other digital platforms to show you advertisements on those sites. We provide them with your name and contact details (like email or phone number). If these platforms match the information we provide with your profile information they have, they may show you our ads. However, they won’t disclose your identity or share other personal data from your social media account with us.
We will only send you direct marketing messages about us, selected third parties, or partners, their products, or services if you’ve agreed to receive them. We may contact you via email, SMS/text, social media, or other channels we think you might find useful. If you no longer want to receive marketing material, you can contact us or use the “unsubscribe” option provided.
If you unsubscribe from our marketing communications, we may not be able to notify you about tailored offers that could meet your needs. However, you will still receive important operational and service messages from us related to your bookings or inquiries.
For Profiling Purposes
We collect personal data such as your date of birth, gender, country of residence, transactions (like payments and flights booked with us), information from Cookies, and your preferences and behaviors. Here are some reasons we use this data:
- To understand what you want from us and improve our services.
- To personalize the content you see on our website and enhance your experience.
- To show you personalized ads on other websites, including social media.
- To send you marketing materials we think you might like, including from our partners.
- To help us run our services more efficiently.
Before using your data for these purposes, we ensure it doesn’t conflict with your rights and freedoms.
For Data Analytics
We collect and analyze anonymous data to improve our marketing, website, and services. This includes understanding visitor patterns, optimizing content and products, and customizing our site for better user experience. We gather information such as visitor numbers, page views, browser types, device IDs, and IP addresses to study how users interact with our site and to research demographics, interests, and behaviors. This helps us enhance our services and better serve our customers.
To Improve Service Quality
We use personal data to:
- Improve our products and services.
- Gather feedback through customer satisfaction surveys.
- Enhance our internal and IT systems, and provide better training.
Legal Basis for Using Your Information
We collect, process, use, share, and store your personal information for several reasons:
- To manage and fulfill your booking or inquiry with us.
- For our business interests, like personalizing your experience, marketing, improving our services, and preventing fraud.
- To meet legal requirements, such as complying with regulations.
- When you’ve given us permission to do so.
Sharing Your Information
We do not share your personal information with anyone outside of Bush Lion Tours, except in these specific cases:
With Your Consent
We only share your personal information with other companies, organizations, or individuals outside of Bush Lion Tours when we have your permission to do so.
Service Providers for Travel Itineraries
We share your personal information with service providers who help create your custom travel plans, including airlines, tourism agencies, hotels, transfer companies, and travel agents.
Third-Party Service Providers
We share personal data with third-party service providers that help us manage our business and deliver our services. They are required to comply with confidentiality and data protection obligations.
Payment Providers
We share personal information with banks and payment providers to confirm payments and handle transactions securely.
For Legal Reasons
We may share personal data with government agencies, border control, regulators, law enforcement, and others as allowed or required by law.
Aggregated Data
We may share combined data and information that does not identify individuals with other companies for analysis, demographic studies, marketing, and advertising purposes.
Protecting and Storing Your Information
Protection Measures
We take strong measures to keep your personal data safe:
- Our staff and partners follow strict confidentiality rules.
- We use secure systems to store data.
- We encrypt online communication with SSL for added security.
Data Retention
Children’s Privacy
Cookies
Cookies are tiny files that download to your device to gather information about how you use our website. They help us remember your preferences, enhance our website’s performance, and customize marketing and ads. You can control cookies in your browser settings.
